FUNDRAISING PROPOSAL
Kenton Johnson ♦ Prosper
Systems LLC ♦ Western USA ♦ Schedule a Call (with Video options) Plan
Given the environment of tight money for
non-profits, fundraising
by any group or individual political candidate is difficult but extremely
important. Unless another plan is created based on
interaction with a Fundraising Committee, the basic fundraising outline is: ¨ Schedule an appoint with
likely donor – first one to three identified by the organization ¨ Specialized team of two
keeps the appointment ¨ Specialized communication
takes place in the appointment waiting area and during the appointment ¨ Team presents a short
statement of purpose and need – with specialized information and behavior ¨ Asks for a donation ¨ Asks for referrals ¨ Initiates specialized
connections from the referral to referred ¨ Repeats for each referral There are several details and discipline that are
critical to the success of this system, which I am very familiar. This method is guaranteed by the Leadership
Institute to work, if followed to the letter. It takes training, planning and discipline to
work, but is transferable to church, non-profit, individual campaigns, and
other altruistic endeavors for those who take the training and perform the
system correctly – creating a life-long skill. Several coordinated teams can execute this Plan,
but generally the additional teams are not added until the number of
referrals exceeds time available to the first team. However, different geographic areas can be
segmented for several teams to operate in parallel. Qualifications
¨ Used for a small political
party who raised four times their initial investment in their first appointment. ¨ Using a similar model,
single-handedly grossed $50,000 EACH for three 50-50 text-advertising books
from about 100 extremely-tight Denver and Boulder alternative health practitioners,
each book. Then coached a person of
limited sales, writing and publishing skills to build a book in ¨ Successfully owned and
operated international businesses continually since 1978. ¨ Due to my familiarity
with the industry and sales, have had occasion of outselling 2-5 other
salesmen combined: technical,
political and business. ¨ See more information at KentonJohnson.com. Compensation
This effort should yield 10-50 times the
investment as it virally grows throughout your area. Proposal Accepted
$1000 retainer, $1500 per team training, and $75
per follow-up call, email or text; billed weekly. Alternative Fee
5% of the funds raised. Requires a minimum of one trained team and
ten kept appointments. Payment
Net 10 days, invoiced by email on Fridays.
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